Description
Among the contemporary Rolex Datejust lineup, the 31mm reference 278274 with its striking aubergine Roman numeral dial represents one of the most distinctive colorways in white gold execution. This particular configuration pairs the warmth of the deep purple-burgundy dial against the cool elegance of white gold case construction, creating a sophisticated contrast that collectors immediately recognize. The fluted bezel in matching white gold adds classical proportions while the diamond-set 6 o’clock marker provides a subtle luxury accent. In unworn condition, this Rolex Datejust 278274 showcases the modern refinement that has made the 31mm size increasingly sought-after among discerning enthusiasts.
Key Features & Specifications
Aubergine Roman Diamond Dial — Deep purple-burgundy sunburst finish with classical Roman numerals and a single diamond marker at 6 o’clock, creating sophisticated legibility with luxury detailing
White Gold Case Construction — 31mm case crafted entirely in 18k white gold with polished sides and lugs, offering precious metal presence in the ideal contemporary size
White Gold Fluted Bezel — Signature Rolex fluted bezel executed in matching 18k white gold, providing light-catching texture and classical Datejust proportions
Oyster Bracelet Integration — Three-link Oyster bracelet in stainless steel with Oysterclasp and Easylink comfort extension system for secure daily wear
Sapphire Crystal Protection — Scratch-resistant sapphire crystal with anti-reflective coating and Cyclops lens magnifying the date display at 3 o’clock
Caliber 2236 Movement — Self-winding mechanical movement with Syloxi silicon hairspring, offering 55-hour power reserve and COSC chronometer certification
Unworn Condition — Complete with original protective stickers and tags, representing fresh-from-authorized-dealer presentation and condition
About This Timepiece
Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we’ll have it ready before shipping.
Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: sales@jestikcollection.com
Jestik Collection is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.













