Description
Released as part of Rolex’s mid-2010s expansion of the Datejust 31 collection, reference 278343 distinguished itself by pairing the warmth of champagne dials with the brilliance of diamond-set bezels in the compact 31mm format. This steel and yellow gold configuration represents the evolution of the two-tone Datejust aesthetic, where the champagne index dial creates subtle depth through its sunburst finishing that plays against both the Oystersteel case construction and yellow gold crown guards. The 278343 reference specifically introduced enhanced luminescent materials while maintaining the classic proportions that have defined the Datejust since 1945, making this unworn example a pristine representation of contemporary Rolex craftsmanship.
Key Features & Specifications
Domed Diamond Bezel — Features precisely set diamonds in a traditional domed configuration, each stone individually selected for brilliance and secured using Rolex’s proprietary setting techniques
Champagne Index Dial — Sunburst-finished champagne dial with applied yellow gold hour markers and hands, creating warm reflective properties that shift subtly under different lighting conditions
31mm Oystersteel Case — Perfectly proportioned case diameter crafted from Rolex’s proprietary 904L steel alloy, featuring yellow gold crown guards and screw-down crown with Twinlock waterproof system
Five-Link Jubilee Bracelet — Classic Jubilee construction in steel and yellow gold with center links in precious metal, equipped with Oysterclasp and Easylink comfort extension system
Perpetual Movement 2236 — Self-winding mechanical movement with Chronergy escapement, offering 55-hour power reserve and certified Superlative Chronometer precision
Sapphire Crystal Protection — Scratch-resistant sapphire crystal with anti-reflective coating and Cyclops lens magnification over the date display at 3 o’clock
About This Timepiece
Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we’ll have it ready before shipping.
Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Contact Us
Questions about this timepiece? Our specialists are available to help.
Phone/Text: (310) 363-0481
Email: sales@jestikcollection.com
Jestik Collection is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.










